{"id":1527,"date":"2018-11-29T14:59:35","date_gmt":"2018-11-29T14:59:35","guid":{"rendered":"http:\/\/wsbsport.com?post_type=portfolio&p=1527"},"modified":"2018-12-10T11:22:55","modified_gmt":"2018-12-10T11:22:55","slug":"shop-in-shop-rome-italy","status":"publish","type":"portfolio","link":"https:\/\/soccer.wsbsport.com\/en\/portfolio\/shop-in-shop-rome-italy\/","title":{"rendered":"Shop in Shop – Rome, Italy"},"content":{"rendered":"

When you break-down the revenues of a 5 a side center you discover that the contribution from merchandising sales is almost irrelevant. Why is this so? There is a direct correlation between awareness, interest, and action which should work for football gear in the same way it works for energy drinks. <\/strong>Gatorade sells more in a sports club than in a regular bar\u2026the question is why\u00a0 5 a side trainers don’t sell in a 5 a side venue as well as in the shops?<\/p>\n

We need the right vehicle to express the potential of merchandising and product sales in a 5 a side club.<\/strong><\/p>\n

This is what the manager of Futbolclub in Rome<\/strong> did 5 years ago when he realized that his shop did not perform as expected. His approach marked a revolution in the layout of the club\u2019s reception halls which is still unknown to most of the players in this business.<\/p>\n

M. Tommasi, a pioneer in the 5 a side business in Italy, simply replaced the reception hall with a state-of-the-art shop and convinced Adidas to brand it.<\/strong> When the players were forced to pass through the shop to enter and exit the club,\u00a0 sales exploded and reached nearly 40% of the total turnover of the business.
\nBesides that, the overall club\u2019s sales grew as well due to the fact the sport shop clerks made much better salesmen that the receptionists that used to help the customers in previous years when the reception hall was separated from the shop.<\/p>\n

We learned that it is far more profitable to run a 5 a side club inside a sports shop than a sports shop inside a 5-a-side club.<\/p>\n

Nike has replaced Adidas now and the shop is continuing to do big numbers.<\/strong><\/p>\n

WSBSPORT has recently advised Monclub 2.0 in Marseille and 5 Factory Shanghai.\u00a0 Both have signed \u201cShop in shop\u201d agreements with Adidas and Nike by presenting them this layout concept as a way to reverse the marketing paradigma: we don\u2019t ask you for money to sponsor the club, we give you an opportunity to increase your sales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When you break-down the revenues of a 5 a side center you discover that the contribution from merchandising sales is almost irrelevant. Why is this so? There is a direct correlation between awareness, interest, and action which should work for football gear in the same way it works for energy drinks. Gatorade sells more in […]<\/p>\n","protected":false},"author":2,"featured_media":573,"parent":0,"menu_order":77,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio-type":[39],"class_list":["post-1527","portfolio","type-portfolio","status-publish","has-post-thumbnail","portfolio-type-club-activation","entry"],"acf":[],"yoast_head":"\nShop in Shop - Rome, Italy - WSBSPORT<\/title>\n<meta name=\"description\" content=\"When you break-down the revenues of a 5 a side center you discover that the contribution from merchandising sales is almost irrelevant. 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