{"id":3646,"date":"2020-04-22T14:55:03","date_gmt":"2020-04-22T14:55:03","guid":{"rendered":"https:\/\/wsbsport.com\/?p=3646"},"modified":"2020-04-29T17:12:08","modified_gmt":"2020-04-29T17:12:08","slug":"location-location-location","status":"publish","type":"post","link":"https:\/\/soccer.wsbsport.com\/en\/location-location-location\/","title":{"rendered":"4 TIPS FOR CHOOSING THE PERFECT LOCATION"},"content":{"rendered":"

You have made good progress on market research\u00a0for\u00a0your future multisport center and you have chosen the activities\u00a0to\u00a0develop.\u00a0There could be\u00a0for example\u00a0four or five 5 a side fields, two or three squash fields and some badminton courts.\u00a0You are already aware of how important catering is for the functioning of an\u00a0indoor\u00a0sports center in\u00a0order to maximize time customers spend in your club\u00a0and optimize your revenue.\u00a0It is now time to focus on the search for premises and the most appropriate locations for your\u00a0next\u00a0center.<\/p>\n

Choosing a location can mean success or failure for your\u00a0business.\u00a0You may have heard people\u00a0saying “this place is bad” or\u00a0something\u00a0similar.\u00a0 Such comments occur in places where all kinds of businesses have\u00a0opened year after year with no success.\u00a0<\/strong>It\u2019s unfortunate for venues where project leaders\u00a0have\u00a0put their whole\u00a0motivation as well as\u00a0large part of their savings and finally their dream of creating their\u00a0own company dies a few months after opening.<\/p>\n

Setting up your multisport center in a bad location is probably the biggest mistake you can make.<\/p>\n

Choosing the optimal location depends on a number of factors that define your business.\u00a0Depending on the space requirements that define the number of fields or activities to install, you need to do a\u00a0thorough\u00a0analysis\u00a0of the needs that\u00a0the location must meet.<\/p>\n

Here are some tips to follow when looking\u00a0for locations\u00a0for your\u00a0indoor sports complex.<\/p>\n

1 – Good access is essential<\/u><\/p>\n

Remember that there is no perfect place.\u00a0If you want your potential customers to visit your 5 a side or multisport center, visibility and ease of access are two of the most important things to consider when\u00a0determining the right location.<\/p>\n

You have to look for a place with good access.\u00a0Good access for whom?\u00a0For your target audience.\u00a0It is not enough that the center is well placed in relation to the road if your customers don\u2019t travel by car or if they mainly use public transport.<\/p>\n

2 – Close to the competition?\u00a0Why not, as long as you think you can beat them!<\/u><\/p>\n

When we speak of competition, we mean\u00a0not only direct competitors but indirect as well.\u00a0For an\u00a0indoor\u00a05 a side center, the competition can be either a bowling alley or a bar where colleagues meet\u00a0for a night out after\u00a0work.<\/em><\/p>\n

Many experts in the property market say that the best place to be is relatively close to your best competitor, because you will benefit\u00a0from their marketing\u00a0efforts and\u00a0regular customers, which is exactly what you are looking for.<\/p>\n

Of course, it is always a good idea to look for an\u00a0area\u00a0where there is no competition, but make sure that the reason why there is no competition is not low demand\u00a0for sport facilities.<\/p>\n

3 – Become your client for a few days!<\/u><\/p>\n

When developing your business plan, you must get to know\u00a0your customers\u00a0perfectly.\u00a0You\u00a0must really know how they are, what they do every day, and even how they think.\u00a0Put yourself in their place and try to follow their same everyday routes, at the same working hours and go to their\u00a0same places of choice for entertainment and leisure.<\/p>\n

4 – Make your customer’s life easier<\/u><\/p>\n

We all live in a rush: the hustle and bustle, the traffic jams to and from work, the shopping queues which make us waste time and effort during the day.\u00a0If your client has to spend a lot of time and effort to access your\u00a0future\u00a0center he will look for alternative facilities\u00a0or other activities that suit him better.\u00a0Find locations close to your customers’ daily activities, such\u00a0as shopping centers or\u00a0areas offering\u00a0additional services.\u00a0If they\u00a0are travelling\u00a0by car, make sure the area has enough parking spaces especially during peak hours so that the time\u00a0saved in\u00a0finding a parking space is used by your\u00a0customers to in your venue.<\/p>\n

Any thoughts on what\u00a0are the main characteristics for\u00a0good implementation of a\u00a0multisport center?\u00a0Feel free to contact us anytime.<\/p>\n

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