{"id":2386,"date":"2019-02-28T19:12:06","date_gmt":"2019-02-28T19:12:06","guid":{"rendered":"http:\/\/wsbsport.com?post_type=portfolio&#038;p=2386"},"modified":"2019-02-28T19:12:06","modified_gmt":"2019-02-28T19:12:06","slug":"shop-in-shop-roma-italia","status":"publish","type":"portfolio","link":"https:\/\/soccer.wsbsport.com\/es\/portfolio\/shop-in-shop-roma-italia\/","title":{"rendered":"Shop in Shop &#8211; Roma, Italia"},"content":{"rendered":"<p>Cuando se desglozan las ganancias de un club 5-a-side, se descubre que las ganancias de ventas de mercancia es practicamente irrelavante.<br \/>\n\u00bfPorqu\u00e9?<br \/>\nExiste una correlaci\u00f3n directa entre conocer, inter\u00e9s y acci\u00f3n; y as\u00ed como funciona con las bebidas de Gatorade, tiene que funcionar para la mercancia.<br \/>\nEs m\u00e1s, Gatorade vende m\u00e1s en un club deportivo que en un bar\u2026 \u00bfporqu\u00e9 entonces un par de zapatos de Futbol 5 no se venden bien en la tienda del club?<\/p>\n<p>Se puede lograr, simplemente tenemos que utilizar las herramientas adecuadas para promocionar la venta de merchandising en la tienda de nuestro club.<\/p>\n<p>\u00c9sto fue lo que Futbolclub de Roma hizo hace 5 a\u00f1os, cuando se dieron cuenta que la tienda no funcionaba como quer\u00edan. Su estrategia marc\u00f3 una nueva forma en el dise\u00f1o de la \u201cRecepci\u00f3n del Club\u201d, y hasta ahora pocos han seguido el ejemplo.<\/p>\n<p>M. Tommasi, pionero en el negocio de Futbol 5 en Italia, simplemente sustituy\u00f3 el \u00e1rea de recepci\u00f3n al club por una extraordinaria tienda de mercancia y convenci\u00f3 a Adidas para que le pusiera el nombre. Ahora que los jugadores \u201cten\u00edan\u201d que pasar por la tienda cada vez que entraban y sal\u00edan del club, las ventas subieron casi un 40%.<br \/>\nAdem\u00e1s de \u00e9sto, en general, las ventas del club subieron . Gracias a que las personas encargadas de la tienda, son mejores vendedores que las ni\u00f1as que atend\u00edan a los clientes en la recepci\u00f3n del club, cuando estaba separada de la tienda.<\/p>\n<p>Lo que aprendimos de \u00e9sto, es que es m\u00e1s rentable tener un club de Futbol 5 dentro de una tienda, que tener una tienda dentro de un club de Futbol 5.<\/p>\n<p>En la actualidad, Nike supli\u00f3 a Adidas y la tienda sigue entregando grandes n\u00fameros.<\/p>\n<p>WSBSPORT, recientemente aconsej\u00f3 a Monclub 2.0 en Marsella y a 5 Factory Shangai y ambos han firmado acuerdos \u201cSHOP IN SHOP\u201d con Adidas y Nike, presentando un concepto totalmente opuesto al paradigma en mercadotecnia: \u201cNo te pedimos dinero para patrocinar el club, te damos una oportunidad de que incrementes tus ventas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando se desglozan las ganancias de un club 5-a-side, se descubre que las ganancias de ventas de mercancia es practicamente irrelavante. \u00bfPorqu\u00e9? Existe una correlaci\u00f3n directa entre conocer, inter\u00e9s y acci\u00f3n; y as\u00ed como funciona con las bebidas de Gatorade, tiene que funcionar para la mercancia. Es m\u00e1s, Gatorade vende m\u00e1s en un club deportivo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":576,"parent":0,"menu_order":74,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio-type":[103],"class_list":["post-2386","portfolio","type-portfolio","status-publish","has-post-thumbnail","portfolio-type-activacion-del-club","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shop in Shop - Roma, Italia - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/es\/portfolio\/shop-in-shop-roma-italia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shop in Shop - Roma, Italia - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"Cuando se desglozan las ganancias de un club 5-a-side, se descubre que las ganancias de ventas de mercancia es practicamente irrelavante. \u00bfPorqu\u00e9? 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