{"id":2054,"date":"2017-08-28T11:50:04","date_gmt":"2017-08-28T11:50:04","guid":{"rendered":"http:\/\/wsbsport.com?p=2054"},"modified":"2019-02-06T16:08:04","modified_gmt":"2019-02-06T16:08:04","slug":"como-seran-las-instalaciones-de-futbol-5-del-futuro","status":"publish","type":"post","link":"https:\/\/soccer.wsbsport.com\/es\/como-seran-las-instalaciones-de-futbol-5-del-futuro\/","title":{"rendered":"Como ser\u00e1n las instalaciones de f\u00fatbol 5 del futuro?"},"content":{"rendered":"<p><strong>M\u00e1s f\u00fatbol para m\u00e1s personas con m\u00e1s frecuencia. Esto es b\u00e1sicamente lo que hacen los operadores de 5-a-side desde hace m\u00e1s de 20 a\u00f1os.<\/strong><\/p>\n<p>\u00bfEsto va a cambiar en los pr\u00f3ximos a\u00f1os?<\/p>\n<p><em>Lo har\u00e1, aunque aparentemente no es necesario.<\/em><\/p>\n<p>De hecho, las instalaciones de 5-a-side solo se desarrollan en una minor\u00eda de los pa\u00edses del mundo, mientras que el f\u00fatbol se est\u00e1 convirtiendo r\u00e1pidamente en un negocio global, incluyendo EE. UU. y China como \u00faltimas entradas. El desarrollo de 5-a-side est\u00e1 directamente relacionado con el f\u00fatbol, \u200b\u200ben el sentido de que aquellos que realmente juegan la peque\u00f1a versi\u00f3n del hermoso juego lo hacen porque quieren ser como Messi o Neymar, y no como Alessandro Rosa Vieira y Luis. Amado Tarodo (estrellas de futsal que la mayor\u00eda de ellos ni siquiera saben que existen).<\/p>\n<p>Ning\u00fan jugador de f\u00fatbol sala viste una camiseta de Alessandro Rosa Vieira (Falcao), sino una camisa CR7, aunque Ronaldo nunca vencer\u00eda a Falcao en su propio deporte (en este sentido el 5-a-side, como cualquier otro tipo de futbol pegue\u00f1o jugado por diversi\u00f3n, es completamente diferente de squash o padel, donde ning\u00fan jugador fingir\u00eda ser Nadal en el campo).<\/p>\n<p>Esto implica que la globalizaci\u00f3n del f\u00fatbol trae consigo el desarrollo del 5-a-side de forma casi natural y en su forma ra\u00edz (m\u00e1s f\u00fatbol para m\u00e1s personas m\u00e1s a menudo). No en vano, el 5-a-side se est\u00e1 desarrollando fuerte en EE. UU y China junto con la creciente conciencia del f\u00fatbol en estos pa\u00edses *.<\/p>\n<p>Pero los operadores de 5-a-side est\u00e1n equivocados si piensan que esto no va a cambiar en el corto plazo, y si quieren entender c\u00f3mo ser\u00e1 la instalaci\u00f3n de 5-a-side del futuro, deben preguntar ellos mismos la pregunta \u00ab\u00bfqu\u00e9 ha cambiado en la relaci\u00f3n entre el f\u00fatbol y los espectadores, en \u00faltima instancia, los jugadores de 5-a-side\u00bb?<\/p>\n<p>En pa\u00edses donde el 5-a-side ya est\u00e1 presente, y especialmente donde se ha consolidado, veo una tendencia hacia m\u00e1s instalaciones orientadas a los clientes (y familias Y mujeres), si no reales, con forma de \u00abclub de golf\u00bb para fomentar el sentido de pertenencia y aumentar la retenci\u00f3n y el gasto per-capita. Esta tendencia se expandir\u00e1 en todas partes a su debido tiempo.<\/p>\n<p>En un mundo donde a cualquiera se le hace creer que puede ser Messi o Ronaldo o eventualmente llegar a conocerlo personalmente (a trav\u00e9s de las redes sociales), no es dif\u00edcil imaginar servicios personalizados para los jugadores que respondan la misma experiencia que su h\u00e9roe, no solo en el campo pero tambi\u00e9n antes y despu\u00e9s del partido.<\/p>\n<p>Llamo a este cambio hacia un nuevo modelo de instalaci\u00f3n adaptada a los clientes, \u00abMarketing de identificaci\u00f3n\u00bb, y este ser\u00e1 el desaf\u00edo para los futuros operadores **.<\/p>\n<p>* En los pa\u00edses nuevos, a pesar de algunas adaptaciones menores en consideraci\u00f3n de los h\u00e1bitos locales, no creemos que el modelo de negocios cambie mucho, al menos durante los primeros a\u00f1os de operaciones.<\/p>\n<p>** En WSBSPORT, hemos imaginado un nuevo modelo de negocio para una red de 5-a-lado, y lo estamos discutiendo profundamente con muchos operadores de todo el mundo en nuestra calidad de asesores estrat\u00e9gicos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s f\u00fatbol para m\u00e1s personas con m\u00e1s frecuencia. Esto es b\u00e1sicamente lo que hacen los operadores de 5-a-side desde hace m\u00e1s de 20 a\u00f1os. \u00bfEsto va a cambiar en los pr\u00f3ximos a\u00f1os? Lo har\u00e1, aunque aparentemente no es necesario. De hecho, las instalaciones de 5-a-side solo se desarrollan en una minor\u00eda de los pa\u00edses del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[51],"tags":[83],"class_list":["post-2054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wsb-stories","tag-consultoria","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como ser\u00e1n las instalaciones de f\u00fatbol 5 del futuro? - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/es\/como-seran-las-instalaciones-de-futbol-5-del-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como ser\u00e1n las instalaciones de f\u00fatbol 5 del futuro? - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"M\u00e1s f\u00fatbol para m\u00e1s personas con m\u00e1s frecuencia. Esto es b\u00e1sicamente lo que hacen los operadores de 5-a-side desde hace m\u00e1s de 20 a\u00f1os. \u00bfEsto va a cambiar en los pr\u00f3ximos a\u00f1os? Lo har\u00e1, aunque aparentemente no es necesario. 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