{"id":2382,"date":"2019-02-28T19:10:56","date_gmt":"2019-02-28T19:10:56","guid":{"rendered":"http:\/\/wsbsport.com?post_type=portfolio&p=2382"},"modified":"2019-04-18T08:03:01","modified_gmt":"2019-04-18T08:03:01","slug":"shop-in-shop-rome-italie","status":"publish","type":"portfolio","link":"https:\/\/soccer.wsbsport.com\/fr\/portfolio\/shop-in-shop-rome-italie\/","title":{"rendered":"Shop in Shop – Rome, Italie"},"content":{"rendered":"

Ouvrir un centre de foot indoor avec une boutique performante.<\/h2>\n

Lorsque vous d\u00e9composez les revenus d\u2019un club de foot en salle, vous d\u00e9couvrez que la contribution de l\u2019espace boutique est presque sans importance. Pourquoi cela est-il ainsi? Il existe une corr\u00e9lation directe entre la sensibilisation, l\u2019int\u00e9r\u00eat et l\u2019action qui devraient fonctionner pour les chaussures de football de la m\u00eame mani\u00e8re que pour les boissons \u00e9nergisantes. On vend plus de Gatorade dans un club de sport que dans un bar r\u00e9gulier en effet \u2026 la question est de savoir pourquoi les chaussures de 5-a-side ne se vendent pas dans un centre de 5-a-side comme dans une magasins?<\/p>\n

Nous avons besoin du bon v\u00e9hicule pour exprimer le potentiel du merchandising et des ventes de produits dans un club de 5-a-side.<\/p>\n

C\u2019est ce que le manager de Futbolclub \u00e0 Rome a fait il y a 5 ans, lorsqu\u2019il s\u2019est rendu compte que son magasin ne fonctionnait pas comme pr\u00e9vu. Son approche a marqu\u00e9 une r\u00e9volution dans la disposition de l\u2019accueil de centres de 5-a-side qui est encore inconnue pour la plupart des acteurs de ce march\u00e9.<\/p>\n

M. Tommasi, un pionnier de l\u2019activit\u00e9 5-a-side en Italie, a simplement remplac\u00e9 la salle de r\u00e9ception par une boutique \u00e0 la fine pointe de la technologie et a convaincu Adidas de la marquer. Lorsque les joueurs ont \u00e9t\u00e9 forc\u00e9s de traverser le magasin pour entrer et sortir du club, les ventes ont explos\u00e9 et ont atteint pr\u00e8s de 40% du chiffre d\u2019affaires total de l\u2019entreprise.
\nParall\u00e8lement, les ventes globales du club ont \u00e9galement augment\u00e9 en raison du fait que les employ\u00e9s de la boutique de sport ont fait de meilleurs vendeurs que les r\u00e9ceptionnistes qui avaient l\u2019habitude d\u2019aider les clients les ann\u00e9es pr\u00e9c\u00e9dentes lorsque la salle de r\u00e9ception \u00e9tait s\u00e9par\u00e9e du magasin.<\/p>\n

Nous avons appris qu\u2019un club de 5-a-side dans une boutique de sport est beaucoup plus rentable qu\u2019une boutique de sport \u00e0 l\u2019int\u00e9rieur d\u2019un club de 5-a-side.<\/p>\n

Nike a remplac\u00e9 Adidas maintenant et la boutique continue \u00e0 cartonner.<\/p>\n

WSBSPORT a r\u00e9cemment conseill\u00e9 Monclub 2.0 \u00e0 Marseille et 5 Factory Shanghai. Les deux ont sign\u00e9 des accords \u00abShop in shop\u00bb avec Adidas et Nike en leur pr\u00e9sentant ce concept comme un moyen d\u2019inverser le paradigme de marketing: nous ne vous demandons pas d\u2019argent pour parrainer le club, nous vous donnons l\u2019opportunit\u00e9 d\u2019augmenter vos ventes directs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ouvrir un centre de foot indoor avec une boutique performante. Lorsque vous d\u00e9composez les revenus d\u2019un club de foot en salle, vous d\u00e9couvrez que la contribution de l\u2019espace boutique est presque sans importance. Pourquoi cela est-il ainsi? Il existe une corr\u00e9lation directe entre la sensibilisation, l\u2019int\u00e9r\u00eat et l\u2019action qui devraient fonctionner pour les chaussures de […]<\/p>\n","protected":false},"author":2,"featured_media":574,"parent":0,"menu_order":76,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio-type":[91],"class_list":["post-2382","portfolio","type-portfolio","status-publish","has-post-thumbnail","portfolio-type-lancement-des-clubs","entry"],"acf":[],"yoast_head":"\nShop in Shop - Rome, Italie - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/fr\/portfolio\/shop-in-shop-rome-italie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shop in Shop - Rome, Italie - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"Ouvrir un centre de foot indoor avec une boutique performante. 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