{"id":2390,"date":"2019-02-28T19:14:36","date_gmt":"2019-02-28T19:14:36","guid":{"rendered":"http:\/\/wsbsport.com?post_type=portfolio&p=2390"},"modified":"2019-04-18T08:10:37","modified_gmt":"2019-04-18T08:10:37","slug":"academie-de-football-europe","status":"publish","type":"portfolio","link":"https:\/\/soccer.wsbsport.com\/fr\/portfolio\/academie-de-football-europe\/","title":{"rendered":"Academie de Football – Europe"},"content":{"rendered":"

Ouvrir un centre de foot indoor avec une Academie pour les enfants.<\/h2>\n

Poss\u00e9der et g\u00e9rer un centre de Foot \u00e0 5 n\u2019est pas seulement une histoire de location de terrains apr\u00e8s 18h. Le march\u00e9 francais \u2013 le plu sd\u00e9velopp\u00e9 au monde \u2013 est fortement concurrentiel et a pouss\u00e9 de nombreux acteurs \u00e0 developer d\u2019autres activit\u00e9s afin de rester rentable
\nWSBSPORT accompagne les g\u00e9rants de centre dans la construction de \u201ccross selling\u201d et notamment sur la cr\u00e9ation d\u2019academies de foot \u00e0 5 qui utilisent les terrains sur des heures creuses.<\/p>\n

INNOVATION<\/h2>\n

Monter une acad\u00e9mie est un metier totalement different de la location standard. Toute l\u2019approche doit \u00eatre chang\u00e9e et WSBSPORT accompagne les g\u00e9rants dans cette transformation. A Marseille, nous avons accompagn\u00e9 le centre Monclub Futbol dans cette demarche et les r\u00e9sultats sont impressionnants \u2026 Cette activit\u00e9 g\u00e9n\u00e8re plus de 150 000\u20ac par an avec plus de 220 enfants inscrits \u00e0 l\u2019\u00e9cole de foot et plus de 350 stages vendus chaque ann\u00e9e .. une mine d\u2019or !!<\/p>\n

WSBSPORT a aide les g\u00e9rants \u00e0 addresser une nouvelle clientele : les MAMANS ! Tout le marketing a du \u00eatre revu afin de trouver les cl\u00e9s pour parler \u00e0 cette nouvelle population et nous avons cr\u00e9e une offre compl\u00e8te pour les enfants
\nIl a \u00e9galement fallu ne pas froisser les clubs locaux \u2013 car ils sont aussi nos clients et recruter des personnes comp\u00e9tentes pour encadrer les enfants.<\/p>\n

Positionnement marketing , recrutement, communication : les 3 cl\u00e9s du business des academies.<\/p>\n

Nous avons ensuite pass\u00e9 un accord avec la FFF, sign\u00e9 avec le club le plus populaire de France (OM) et commence \u00e0 d\u00e9ployer cette offre sur d\u2019autres centre s de foot \u00e0 5. Aujoud\u2019hui et apr\u00e8s seulement 1 an, 6 clubs de foot \u00e0 5 ont d\u00e9ploy\u00e9 (avec succ\u00e8s) cette offre.<\/p>\n

IMPACT<\/h2>\n

Ouvrir une academie de foot \u00e0 5 n\u2019est pas seulement impactant pour le Chiffre d\u2019affaire : cela attire \u00e9galement une client\u00e8le totalement diff\u00e9rente, plus familiale, avec un pouvoir d\u2019achat plus fort et cela cr\u00e9e une \u00e9n\u00e9ergie sp\u00e9ciale dans le club. Les impacts indirects sont donc aussi importants que les impacts directs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ouvrir un centre de foot indoor avec une Academie pour les enfants. Poss\u00e9der et g\u00e9rer un centre de Foot \u00e0 5 n\u2019est pas seulement une histoire de location de terrains apr\u00e8s 18h. Le march\u00e9 francais \u2013 le plu sd\u00e9velopp\u00e9 au monde \u2013 est fortement concurrentiel et a pouss\u00e9 de nombreux acteurs \u00e0 developer d\u2019autres activit\u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":1373,"parent":0,"menu_order":87,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio-type":[91],"class_list":["post-2390","portfolio","type-portfolio","status-publish","has-post-thumbnail","portfolio-type-lancement-des-clubs","entry"],"acf":[],"yoast_head":"\nAcademie de Football - Europe - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/fr\/portfolio\/academie-de-football-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Academie de Football - Europe - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"Ouvrir un centre de foot indoor avec une Academie pour les enfants. 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