{"id":1838,"date":"2017-11-11T11:13:30","date_gmt":"2017-11-11T11:13:30","guid":{"rendered":"http:\/\/wsbsport.com?p=1838"},"modified":"2021-05-18T14:34:09","modified_gmt":"2021-05-18T14:34:09","slug":"de-lidentification-a-la-similarite-2","status":"publish","type":"post","link":"https:\/\/soccer.wsbsport.com\/fr\/de-lidentification-a-la-similarite-2\/","title":{"rendered":"De l&rsquo;identification \u00e0 la similarit\u00e9"},"content":{"rendered":"<div dir=\"auto\">Les grandes entreprises sportives ont toujours inspir\u00e9 des g\u00e9n\u00e9rations.<\/div>\n<div dir=\"auto\">Des milliers d\u2019enfants ont commenc\u00e9 \u00e0 taper dans un ballon dans le d\u00e9sir de retrouver les traces de leur idole de football et, chaque semaine, parmi la quantit\u00e9 de passionn\u00e9s qui s&rsquo;affrontent sur les terrains de football, il y a ceux qui s\u2019identifient pendant 90 minutes \u00e0 leur footballeur pr\u00e9f\u00e9r\u00e9, en transformant, avec fantaisie, un match entre amis en une finale de Ligue des Champions.<\/div>\n<div dir=\"auto\">Ces derni\u00e8res ann\u00e9es, ce ph\u00e9nom\u00e8ne a \u00e9volu\u00e9 et le lien entre les fans et les joueurs est devenu de plus en plus \u00e9troit. Ceci est principalement d\u00fb \u00e0 deux raisons : les joueurs sont devenus de plus en plus des stars, de v\u00e9ritables ic\u00f4nes puis il y a eu de nouvelles formes de communication qui rapprochent toujours plus le joueur du fan.<\/div>\n<div><\/div>\n<div dir=\"auto\">Alors que le fan ne pouvait \u00ab voir \u00bb son idole que pendant les matches, aujourd\u2019hui, gr\u00e2ce aux r\u00e9seaux sociaux et aux nouveaux m\u00e9dias, il y a une interaction directe et continue.<\/div>\n<div dir=\"auto\">Le fan per\u00e7oit son idole de plus en plus proche et ressent le besoin de l\u2019imiter non seulement dans le sport mais dans tous les aspects de la vie quotidienne. C\u2019est pourquoi nous assistons \u00e0 l&rsquo;augmentation du nombre de personnes qui recherchent de plus en plus \u00e0 ressembler \u2013 m\u00eame physiquement \u2013 \u00e0 leur idole imitant leurs v\u00eatements, leurs coiffures, leurs tatouages, etc\u2026 devenant parfois des stars de cin\u00e9ma.<\/div>\n<div><\/div>\n<div dir=\"auto\">Ce besoin de ressemblance avec leur joueur favori est inh\u00e9rent \u00e0 la psych\u00e9 du footeux moderne et fait partie de ces leviers que le manager de club de Foot5 doit prendre en compte dans la mise en place d\u2019une strat\u00e9gie marketing (dans le sens \u00ab commercialisation \u00bb) efficace.<\/div>\n<div><\/div>\n<div dir=\"auto\">Quelles opportunit\u00e9s d\u2019affaires proviennent de cette dynamique, et comment le club de Foot5 moderne peut-il en profiter ?<\/div>\n<div dir=\"auto\">L\u2019axe sur lequel se d\u00e9placer est le suivant :<\/div>\n<h4 dir=\"auto\">SIMILARIT\u00c9 -&gt; R\u00c9P\u00c9TITION -&gt; \u00c9MOTION<\/h4>\n<div dir=\"auto\">Afin de cr\u00e9er une v\u00e9ritable relation entre le client et SON club de foot \u00e0 5.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">La technique est celle de la \u00ab mise en sc\u00e8ne \u00bb, avec laquelle le client se sent immerg\u00e9 dans le m\u00eame contexte dans lequel son idole se situe (dans son club d\u2019appartenance ou une meilleure \u00e9quipe hypoth\u00e9tique cr\u00e9\u00e9e expr\u00e8s).<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Nous parlerons de ces techniques de mise en sc\u00e8ne et des applications pratiques pour le club id\u00e9al dans un prochain article.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les grandes entreprises sportives ont toujours inspir\u00e9 des g\u00e9n\u00e9rations. Des milliers d\u2019enfants ont commenc\u00e9 \u00e0 taper dans un ballon dans le d\u00e9sir de retrouver les traces de leur idole de football et, chaque semaine, parmi la quantit\u00e9 de passionn\u00e9s qui s&rsquo;affrontent sur les terrains de football, il y a ceux qui s\u2019identifient pendant 90 minutes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[45],"tags":[70],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wsb-stories","tag-conseil","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De l&#039;identification \u00e0 la similarit\u00e9 - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/fr\/de-lidentification-a-la-similarite-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l&#039;identification \u00e0 la similarit\u00e9 - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"Les grandes entreprises sportives ont toujours inspir\u00e9 des g\u00e9n\u00e9rations. 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