{"id":3422,"date":"2020-02-20T15:47:43","date_gmt":"2020-02-20T15:47:43","guid":{"rendered":"https:\/\/wsbsport.com\/?p=3422"},"modified":"2021-05-05T16:25:20","modified_gmt":"2021-05-05T16:25:20","slug":"le-tourisme-sportif-une-occasion-de-creer-de-nouvelles-sources-de-revenus-et-de-fideliser-la-clientele","status":"publish","type":"post","link":"https:\/\/soccer.wsbsport.com\/fr\/le-tourisme-sportif-une-occasion-de-creer-de-nouvelles-sources-de-revenus-et-de-fideliser-la-clientele\/","title":{"rendered":"LE TOURISME SPORTIF : UNE OCCASION DE CR\u00c9ER DE NOUVELLES SOURCES DE REVENUS ET DE FID\u00c9LISER LA CLIENT\u00c8LE"},"content":{"rendered":"

Le tourisme sportif est l’un des ph\u00e9nom\u00e8nes qui a connu la plus forte croissance ces derni\u00e8res ann\u00e9es. On estime \u00e0 15 millions le nombre d’arriv\u00e9es internationales chaque ann\u00e9e. En pourcentage, le tourisme sportif absorbe environ 10 % de l’ensemble des d\u00e9penses touristiques mondiales. Avec cette pr\u00e9misse, bas\u00e9e sur les donn\u00e9es de la Commission Europ\u00e9enne des Voyages (European Travel Commission), il est facile de voir l’importance d’un segment qui ne cesse d’augmenter.<\/span><\/p>\n

Le march\u00e9 du tourisme sportif est en constante \u00e9volution. Le concept de vacances \u00e0 la montagne, par exemple, a \u00e9norm\u00e9ment chang\u00e9, \u00e0 tel point qu’une nouvelle terminologie a \u00e9t\u00e9 invent\u00e9e pour les touristes afin de d\u00e9finir l’amateur de montagne non skieur. En argot, la cat\u00e9gorie a \u00e9t\u00e9 baptis\u00e9e : \u00ab\u00a0Snow Lovers No Skiers\u00a0\u00bb. Tout cela a conduit \u00e0 la cr\u00e9ation de paquets de services personnels. Du centre de bien-\u00eatre aux activit\u00e9s de loisirs pour la famille et les amis.<\/span><\/p>\n

Lorsqu’il s’agit de choisir une destination pour le sport actif, les disciplines de plein air ont g\u00e9n\u00e9ralement plus d’attrait. Le cyclotourisme, le ski, le trekking, la course \u00e0 pied et les sports nautiques sont des v\u00e9hicules extraordinaires pour d\u00e9couvrir la r\u00e9gion. Il suffit de penser que le marathon de New York g\u00e9n\u00e8re \u00e0 lui seul une valeur de plus de 300 millions d’euros chaque ann\u00e9e, et c’est l’une des raisons pour lesquelles les organisateurs des Jeux olympiques de 2024 travaillent sur l’id\u00e9e d’une course \u00e9galement ouverte aux amateurs.<\/span><\/p>\n

Le football, cependant, se confirme comme le sport principal en termes de fid\u00e9lit\u00e9 des supporters, surtout \u00e0 l’occasion d’\u00e9v\u00e9nements majeurs comme la Ligue des Champions. Une \u00e9tude r\u00e9alis\u00e9e par Expedia l’ann\u00e9e derni\u00e8re a confirm\u00e9 une augmentation de 30 % des recherches effectu\u00e9es \u00e0 Madrid (lieu de la finale) par rapport \u00e0 2018. Il est donc temps pour les centres de football traditionnels de faire un saut culturel.<\/span><\/p>\n

Dans l’Union Europ\u00e9enne, 69% des personnes qui pratiquent habituellement un sport ne sont pas membres d’un club. Il est n\u00e9cessaire de trouver des solutions innovantes en ouvrant leur structure au monde. Le tourisme sportif est l’une des principales cl\u00e9s de l’innovation dans le mod\u00e8le \u00e9conomique.<\/span><\/p>\n

\u00a0<\/span>WSBSPORT d\u00e9veloppe une plateforme pour permettre aux centres de foot \u00e0 cinq d’offrir \u00e0 leurs clients des exp\u00e9riences VIP hautement personnalis\u00e9es dans le monde entier. Ainsi, les gestionnaires des installations pourront augmenter leurs revenus en \u00ab\u00a0abattant\u00a0\u00bb les limites de l’espace physique de leur centre gr\u00e2ce \u00e0 une s\u00e9rie de propositions \u00e0 l’\u00e9chelle internationale.<\/span><\/p>\n

Il est possible de cr\u00e9er de v\u00e9ritables expressions de tourisme sportif actif, coordonn\u00e9es par un \u00ab\u00a0Guest Experience Manager\u00a0\u00bb qui, en tant que professionnel du secteur, pourra guider les voyageurs dans le choix des activit\u00e9s, en combinaison avec des propositions culturelles et gastronomiques.<\/span><\/p>\n

Les activit\u00e9s peuvent aller de celles consacr\u00e9es au visionnage en direct de grands \u00e9v\u00e9nements de football (Premier League, La Liga, Serie A, Champions League et Europa League) avec des forfaits exclusifs, \u00e0 l’organisation de stages sportifs avanc\u00e9s, ou simplement \u00e0 un \u00e9change culturel, \u00e0 l’apprentissage ou l’am\u00e9lioration d’une langue, permettant aux familles de faire vivre \u00e0 leurs enfants des exp\u00e9riences inoubliables.<\/span><\/p>\n

Il est \u00e9vident qu’on ne peut pas improviser. Toute la strat\u00e9gie de vente doit \u00eatre repens\u00e9e dans une perspective \u00ab\u00a0verticale\u00a0\u00bb afin de devenir un point de r\u00e9f\u00e9rence pour le client pour tout ce qui concerne son sport pr\u00e9f\u00e9r\u00e9<\/span><\/p>\n

Je vous remercie du temps que vous avez pris \u00e0 cette lecture. Par ailleurs je souhaiterais conna\u00eetre votre point de vue sur le tourisme sportif et l’\u00e9volution du mod\u00e8le commercial des centres de foot \u00e0 5.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le tourisme sportif est l’un des ph\u00e9nom\u00e8nes qui a connu la plus forte croissance ces derni\u00e8res ann\u00e9es. On estime \u00e0 15 millions le nombre d’arriv\u00e9es internationales chaque ann\u00e9e. En pourcentage, le tourisme sportif absorbe environ 10 % de l’ensemble des d\u00e9penses touristiques mondiales. Avec cette pr\u00e9misse, bas\u00e9e sur les donn\u00e9es de la Commission Europ\u00e9enne des […]<\/p>\n","protected":false},"author":6,"featured_media":3395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[46],"tags":[70,66,62],"class_list":["post-3422","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-conseil","tag-nouvelles-tendances","tag-solutions-financieres","entry"],"acf":[],"yoast_head":"\nLE TOURISME SPORTIF : UNE OCCASION DE CR\u00c9ER DE NOUVELLES SOURCES DE REVENUS ET DE FID\u00c9LISER LA CLIENT\u00c8LE - WSB Sport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soccer.wsbsport.com\/fr\/le-tourisme-sportif-une-occasion-de-creer-de-nouvelles-sources-de-revenus-et-de-fideliser-la-clientele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE TOURISME SPORTIF : UNE OCCASION DE CR\u00c9ER DE NOUVELLES SOURCES DE REVENUS ET DE FID\u00c9LISER LA CLIENT\u00c8LE - WSB Sport\" \/>\n<meta property=\"og:description\" content=\"Le tourisme sportif est l’un des ph\u00e9nom\u00e8nes qui a connu la plus forte croissance ces derni\u00e8res ann\u00e9es. On estime \u00e0 15 millions le nombre d’arriv\u00e9es internationales chaque ann\u00e9e. En pourcentage, le tourisme sportif absorbe environ 10 % de l’ensemble des d\u00e9penses touristiques mondiales. 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