Sports center owners today are transforming their business by replacing indoor soccer with 5-a-side. How do we explain this constantly evolving trend of a traditional sport such as indoor soccer with more than 3,000 fields and almost 6 million players in the USA? The answer is very simple: it’s called “Sportainment”. This new business model allows you to optimize spaces by putting together, as the word suggests, sports and entertainment.
Those who regularly use sports centers want to socialize, especially if they play team sports. For this reason, a center owner needs to provide the best possible sports experience and also organize activities and services before and after the game. 5-a-side is a format that has been tried and tested for many years in Europe. It is the most practiced team sport in the world, an ideal business upgrade for those who own indoor soccer fields and a way to update the business model and triple the flow of people within the structure every hour. The surface of a single regular indoor soccer field allows you to create three 5-a-side fields. This allows you to go from 50 to 150 people circulating in your sports center evey hour.
As a consequence, you can create more social activities and entertainment opportunities for your customers considering the needs of family and friends with whom they share the sporting experience. People must have the opportunity to stay as long as possible within your facility in environments designed to increase revenue lines: bar, restaurant, TV rooms, fitness zone and e-sports area.
Indoor soccer center owners have the appropriate space at their disposal to transform their traditional sports center into a modern and functional “Sportainment” club. In a total area of 32293 square ft. for example, it is possible to obtain: 6 5-a-side fields and build dedicated hospitality and catering areas in addition to a shop for the sale of sports equipment and merchandising designed to increase the perception and value of your brand.
What is your “vision” or personal experience of “Sportainment” centers? We want to know what you think. Contacts us with your questions and comments.
