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A CONVERSATION WITH MIGUEL BONILLA ABOUT THE USA MARKET

May 20, 2021 by Jazmin

Miguel Bonilla is the WSBSPORT’s Global Sales Manager. Until 2004 he was a professional pelota player and coach of the French pelota national team. After meeting Pierfrancesco Iazeolla he began to specialize as a commercial manager in the construction of fields for Jorkyball, Padel, and five-a-side soccer!

Alongside Mats Jonmarker and Pierfrancesco Iazeolla, Miguel has been in charge of WSBSPORT’s expansion in America, covering in three years several states of the USA such as California, Wyoming, Texas, Nevada, South Carolina, New York, Pennsylvania, and Missouri. He is also responsible for the launch of Residential sports facilities.

1. Could you give us an overview of the Indoor soccer market in the USA?
Soccer is finally appearing to crack the American market and its popularity grows with each passing MLS season. This has opened up a huge range of opportunities for the sport to grow and thanks to this trend, the 5-a-side soccer complexes we have developed are very successful and the interest in opening new complexes is growing all the time.
2. What is the size of WSBSPORT’s business in America? 
The growing incidence in demand for the construction of 5-a-side soccer are the major driving forces for WSBSPORT development in the US market. The potential is great, the acceptance of 5-a-side soccer is very good, I foresee an exponential growth greater than we had in Europe 15 years ago.
3. How many complexes in the US have we supported ? are there stories you can tell regarding any of them? 
16 high-end complexes with more than 120 fields installed and counting. The reality is that each complex we work with is very special because the profiles of the clients are very different but all the complexes we develop have a common denominator which is to fulfill the dream of opening a 5-a-side soccer complex with state-of-the-art facilities.
SOFIVE – Rockville, USA
4. Are there special requirements for the US market that we needed to adapt to? 
Each state has its own local requirements but our fields have all the certifications to be installed throughout the United States. In addition, when there are restrictions to anchor the fields to a concrete base or you simply want to safe money on the preparation of a reinforced concrete base, WSBSPORT offers 100% self-supporting fields with advanced stability systems.
We have the most efficient and secure boarding systems in the market.
Furthermore, we are the only company in the market that offers the best “non-infill turf” systems, specific systems for 5-a-side soccer that we have been testing for many years in Europe.
FÙTBOL CLUB – St. Louis, USA
5. What is the WSBSPORT effect? what does WSBSPORT bring to the market that others don’t have? 

In a market like the USA, where the potential is very large and at the same time the clients are very demanding, WSBSPORT offers very complete services so that our clients feel well accompanied from the beginning of the project until the opening of the complex. Thanks to this offer of services, the quality of our products and our experience of more than 20 years in the sector, we are currently the main players in the USA. We are convinced that we are the best option for new developers and indoor soccer & multisport operators wishing to enter the 5-a-side soccer industry.

6. How do you see the future of WSBSPORT in America?
 
Leaders in the 5-a-side soccer industry and pioneers in the development of Padel in the country.

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