FOOT FIVE
Location
Oujda, Morocco
In 2014, 5 a side in Morocco represented a good bet because only 11-a-side and 7-a-side football pitches existed and were mostly public. The market seemed poised for growth in the next 5 years as French trends still influence the habits of thousands of Moroccans and 5 a side has become a lifestyle for French people.
WSBSPORT was ready to intercept this trend, giving the best 5-a-side football experience on the market.
What we did
The client was already the owner of the land and had his own architect in charge to build the club. WSBSPORT was called to build the pitches. The basic advice that we gave to the client was to cover the fields so they could be always used in all weather.
After a technical inspection that allowed us to adapt the pitch to the local necessities of the client, the pitch was built in our atelier in Italy and then delivered to Oujda, to be installed. The sand to fill the grass was bought from a local supplier to reduce material and transportation costs. The turf installed was 2 stars FIFA by Italgreen.
One month after the launch, the client contacted WSBSPORT again to request Marketing & Club Management training for the club staff. Nowadays the club generates a turnover of €14.000 per month (only one pitch) and works to full capacity every day. After 2 years, the client made a deal with the city of Oujda to obtain a plot of land of 10.000 square meters in the central area of the city with an excellent rental agreement. The land was used to create a second club in Oujda with 5-a-side pitches opening in spring 2018.
WSBSPORT will be the exclusive provider for this new project. Successful collaborations naturally evolve into relationships that last over time.
